Sunday, January 2, 2011

Celebrating the NEW Year with OLD Memories!

Two days ago, I was planning on writing a post about the new year, and how each and every person should be optimistic and stick to their dreams and goals. I was going to write about accomplishments and ambition, and mentioning all the great things in life we all should be grateful for. I was demanding a new beginning with no peaking at the past nor its bad memories!

The engine of my dreams was speeding and speeding , and my optimistic and successful future was paved, and the upcoming bright to-be future of my country started to sparkle. Its either I was driving so fast or there is just a problem with the road I was driving on, my dreams were crushed and my hope for a fruitful years was demolished! Reading about the Alexandria Church Bombing Incident broke my heart and stopped my engine of hope and dreams. For a while I couldn't believe what happened, but deep inside I knew it was expected. Instead of celebrating the new year and new beginnings we looked back at old devastating memories that will ruin the relations between all Egyptians, Muslims & Christians. So rather than Celebrating new beginnings we are getting closer to the end, the end of the Arab nation as whole!

I am not going to talk about politics nor I am going to talk about the internal and extremal affairs of the Egyptian government that did absolutely nothing and acted in pure negativity. Nor the troubles that all the Arab nation is facing, and not even mentioning parts of both religions that are against destruction. But I am going to talk about the Nation and the people who deserves a leap of faith to hang on to, the people who deserves to celebrate their happiness together with no discrimination against any race nor religion, a nation that should unite in order to overcome all the obstacles faced during the last 25 years.

How could we be looking at old memories? Simply because in October 2005 an incident that had the same "Destructive Goals" which is the huge buzz and the discrimination between both Christians and Muslims rather than keeping it together as one nation, the started protesting and killing each other, with know awareness what so ever of who is behind the "Destructive Buzz. As for today people are still looking behind at incidents that are close to the 2005 incidents, they are firing hatred among themselves rather than sticking together at this dim moments Egypt is facing.

As a little girl I remember watching TV and seeing Alexandria as beautiful place, seeing a home for Christians and Muslims and back then even Jews used to live there. The only thing that ever concerned them was looking after each other, sure they used to fight but as one nation, not against each other! I believe that this case didn't appear only at TV it was a pure reflection of reality and a vivid view of the Egyptian nation as whole, not only Alexandria.

Before wrapping up my post, I have one question to ask, if the person or the organization that did that just wanted to destruct the bodies of Christians, Why didn't they bombard the whole church? It would have been an easy task for them to do, but NO, the aim was to destruct the mind and the soul. The aim was to shed hatred among both Christians and Muslims, and assisting them in destructing each other, physically and morally. So, we must not give up we must hold on to the bonds between us, cause dear friends Egypt has had enough!

Starting this post, I had a pessimistic look at my future and the future of the nation as a whole, but I believe that the engine of hope and dreams should be turned back on, but as for myself I wont be able to turn it all by my own, I need my family and Christians and Muslims friends to work with me, I know that what happened is unbearable and I know that a lot of victims died, and I am deeply sorry for that. But we have to unite and stick together and try to prevent any upcoming destructive incidents. It's time to look at the light even if it is so dim and so far away, it time to take a leap of faith and hold on together, and to all youth out there its our time!

Happy New Year every one, and to all my Christians sisters & brothers my deepest condolences for you all, and remember what didn't kill us should always makes us stronger!

Saturday, December 25, 2010

The New Cadbury Ad| Case Analysis Based on a Personal Exprience

Couple of weeks ago I was exposed to one of Cadbury's TV Cs  in Egypt (Which you can watch in the video bellow) . I liked the Ad once I saw it, but with no idea why. I figured out how brilliant this Ad was, when I want to the Super Market to buy chocolate, and unintentionally the bold purple color of Cadbury attracted me, and I ended up by buying a Cadbury bar. When I am buying chocolate my number one choice was always Galaxy, Cadbury was never on my "Evoked Set" I never bought it before! 

After going home I ate the chocolate, and still I didn't realize what kind of chocolate I bought and why. After eating the chocolate I decided not throw the "Empty Pack" and I kept it beside me without knowing why. Two hours later I had dinner , watched TV, worked and then I found the "Empty Pack" beside me. I asked my self "Why did I keep an empty pack, why didn't I throw it, and why did i buy Cadbury in the first place?". here was when I realized that the Cadbury Ad is brilliant!

 What did Cadbury want to do? Cadbury was advertising for a new promotional contest  suggesting that people have to keep the "Empty Packs" of Cadbury and look at the serial number and monitor the winning numbers in the NP in order to win.

How Could they deliver that to the audience? The Ad was all in purple,  and the constant message throughout the ad was "Ma7desh yermi el 3'olaf" or "Don't Throw the Pack". The atmosphere of the ad was alerting due to their usage of the "Police Siren" & The Huge microphones and the newspaper flashes. It wasn't only that they depended on alerting the audience by repeating the message  but they also portrayed different types of consumers, collecting the empty wraps in a funny and appealing way. That mentioned portrayal , succeeded in two things: 1.  Connected the audience with the different types of consumer that delivered the message, 2. showed the importance of keeping the "Empty Pack" by portraying people who keep the packs in a jewelry case, or hide them in a book, or in a safe.   

Concluding the message, the ad ended by a VO asking the audience to keep the empty pack in order to win I pods, Blackberrys and Mini Coopers. 

Connecting the Ad to real life,  using the purple color through the whole ad was embedded in the back mind of the audience, and that was what attracted me and made me notice Cadbury in the first place and made it part of my "Evoked Set". The fact that I was alerted by not throwing the pack, caused in the unintentional behavior of me keeping the cover without knowing why, and that was what Cadbury wanted to do "Alert the Consumer" 


Message Delivered,  as a consumer I bought Cadbury and I am sure a lot of people did too, and I kept the empty pack. My behavior was exactly what Cadbury was looking for, so Cadbury message is delivered, and in fact now I buy Cadbury every day, and I believe that I will never buy Galaxy again, because I am satisfied with the taste of  the chocolate and the, color of the pack as well! 


Friday, December 24, 2010

Vote for Me

I have enrolled in Montereal Internationale Summer School Contest
If you believe I deserve a chance to win Please vote for me!
Just Click on the Link Below!

Profile of Nehal Hesham :: La Joie de Montréal - International Summer School Contest