Showing posts with label Me. Show all posts
Showing posts with label Me. Show all posts

Wednesday, February 9, 2011

صوت الميدان

سمعت صوت الميدان قلبي اتنفض
المصري أهو يا ولاد واقف زي الأسد

صوت الميدان مسموع و طالع في العالي
مليان شجن و دموع على شهيد غالي

و الله عليكي يا بلد جامدة و قويه
شبابك ضحوا عشان كرامة و حرية

لمسوا قلب المصري إلي ماشي جنب الحيط
صوته اتنبح في قول  اتمرمت و اتهديت

بيكو رجعله صوته و كرامته من تاني
ده الحرية غالية يا ولاد ماترجعش في ثواني

شباب عرف الصمود و الحب و الإصرار
عزيمته و قوته هيخلقوا  استقرار

 صوتكم يا أغلى  شباب خبط على كل باب
عدى بحور و تلال و غزى كل البلاد 

شباب مضطهد مغمور وصل حلمه للنور
رفض ظلم النظام و أتحرر زي العصفور

صوتنا هيشرف ولدنا و يرجع تاني امجادنا
رجعنا حريتنا و شرفنا أجدادنا

و لسة سامع صوت الميدان  بييجلجل من تاني
و الله عليك يا ميدان يا ماسح أحزاني

Saturday, December 25, 2010

The New Cadbury Ad| Case Analysis Based on a Personal Exprience

Couple of weeks ago I was exposed to one of Cadbury's TV Cs  in Egypt (Which you can watch in the video bellow) . I liked the Ad once I saw it, but with no idea why. I figured out how brilliant this Ad was, when I want to the Super Market to buy chocolate, and unintentionally the bold purple color of Cadbury attracted me, and I ended up by buying a Cadbury bar. When I am buying chocolate my number one choice was always Galaxy, Cadbury was never on my "Evoked Set" I never bought it before! 

After going home I ate the chocolate, and still I didn't realize what kind of chocolate I bought and why. After eating the chocolate I decided not throw the "Empty Pack" and I kept it beside me without knowing why. Two hours later I had dinner , watched TV, worked and then I found the "Empty Pack" beside me. I asked my self "Why did I keep an empty pack, why didn't I throw it, and why did i buy Cadbury in the first place?". here was when I realized that the Cadbury Ad is brilliant!

 What did Cadbury want to do? Cadbury was advertising for a new promotional contest  suggesting that people have to keep the "Empty Packs" of Cadbury and look at the serial number and monitor the winning numbers in the NP in order to win.

How Could they deliver that to the audience? The Ad was all in purple,  and the constant message throughout the ad was "Ma7desh yermi el 3'olaf" or "Don't Throw the Pack". The atmosphere of the ad was alerting due to their usage of the "Police Siren" & The Huge microphones and the newspaper flashes. It wasn't only that they depended on alerting the audience by repeating the message  but they also portrayed different types of consumers, collecting the empty wraps in a funny and appealing way. That mentioned portrayal , succeeded in two things: 1.  Connected the audience with the different types of consumer that delivered the message, 2. showed the importance of keeping the "Empty Pack" by portraying people who keep the packs in a jewelry case, or hide them in a book, or in a safe.   

Concluding the message, the ad ended by a VO asking the audience to keep the empty pack in order to win I pods, Blackberrys and Mini Coopers. 

Connecting the Ad to real life,  using the purple color through the whole ad was embedded in the back mind of the audience, and that was what attracted me and made me notice Cadbury in the first place and made it part of my "Evoked Set". The fact that I was alerted by not throwing the pack, caused in the unintentional behavior of me keeping the cover without knowing why, and that was what Cadbury wanted to do "Alert the Consumer" 


Message Delivered,  as a consumer I bought Cadbury and I am sure a lot of people did too, and I kept the empty pack. My behavior was exactly what Cadbury was looking for, so Cadbury message is delivered, and in fact now I buy Cadbury every day, and I believe that I will never buy Galaxy again, because I am satisfied with the taste of  the chocolate and the, color of the pack as well! 


Friday, December 24, 2010

Vote for Me

I have enrolled in Montereal Internationale Summer School Contest
If you believe I deserve a chance to win Please vote for me!
Just Click on the Link Below!

Profile of Nehal Hesham :: La Joie de Montréal - International Summer School Contest

Saturday, November 27, 2010

Romantic Mood


I am not into romantic movies that much, but I feel an urge for needing them these days. Maybe because I am missing out in romance in my life now and maybe because I feel the need to be needed and I am missing on being missed and being taken care of.

Although I feel complete, but there is just this missing part, that doesn't seem to be completed anytime soon. There is a thrill and a shiver I am missing, there is passion that I can't find and there is love that I have and absolutely love but still there is something missing.

Well, that was a bit hard for me to say but I said it, cause I promised my blog I won't keep anything away from it and ii will always be honest. Its sad that I am personify-ing my blog, but it seems that its my only happy place now. My blog understands me, and give me a chance to say and share everything, without getting board or refusing to watch. My blog gives me love that I never experienced!

I feel so weird after writing all of that, anyways I am watching now a movie that I don't really like but for my sudden need for romance I want to watch. I am watching "habibi daaeman" a romantic Egyptian movie. :)

Sent from my BlackBerry® smartphone from Etisalat Misr

Wednesday, November 24, 2010

Inception





In the oxford dictionary inception is defined as the beginning of something, such as an undertaking; an initiation. Others define inception as a date on which something was introduced or started. Basically an inception is a start of something from its origin.  How can inception be related to the human beings, and how can it be related to their thoughts and ideas. Inception is an idea implanted in someone’s head that can probably change his perception towards something and thus their lives.

 Inception is so strong and it spreads like a virus, but yet it starts with a small and simple idea. Inception is simply your subconscious and how it reacts or believes certain things. Inception can come from a song or a word or even a movie or a book that will change the way we see things subconsciously without us knowing we are affected. The article will be divided into two parts, first is how can people possible create inception the second we will discuss how media can change lives, and implant ideas in people subconscious, does media know its doing this, is it agenda setting do they mean to implant inception?

Let me introduce something I would like to call the inceptive method which is the science of planting images and ideas into a subject's brain. The inceptive method consists of three parts, “The inceptor”, “The Inception” and “The Inceptee” Those three parts go through a channel that is called a subliminal channel.

                                            



The inceptor or the initiator is the one that embed the idea; the inception is the process of embedding the idea, while the Inceptee is the receiver of the idea. The subliminal channel is the subconscious mind, which subconsciously process the idea that eventually becomes its reality.

Inception is so deep, u have to get deep into someone subconscious and plant the simplest idea, the key hear is to choose a scenario that suits  the Inceptee and relate to their experience and manipulate their realities. Its not easy to plant ideas cause the subconscious mind will subconsciously activate its defense mechanism and fight the inceptor and that is how we protect our minds. At a point of your life u are somehow trained to protect your self from invaders whether physically, or mentally. Inception is like invasions of the mind, thus we protect our mind by referring to past experience and knowledge about a certain topic. 

If your thoughts are stable enough you won't be scared of being incepted but you will never know that you are, u just know that u are subconsciously facing a different experience that that  was not installed in your mind, thus it doesn’t exist in your frame of reference. Inception plants a simple idea, yet you help the inceptor of knowing what simple idea will affect you, than you become possessed by that idea, thinking about absolutely nothing but the idea you helped embedding in your mind. 

How can one person create inception? Close your eyes and imagine with me your darkest place, a place you fear the most, a place you feel unsafe in. Open your eyes now, probably no one saw this dark place but you, but are you sure of that? What if someone was in your head? What if someone was standing by you when you were closing your eyes, and monitored your frightened facial expressions? If you closed your eyes and imagined the whole experience and the idea of someone watching you crossed your mind, than my friend you have been invaded. This is a simple idea of inception, inception is much deeper than that, if I would create an inception in your head, I have to go deep into your fears and inner thoughts and study them very well so I can know what will affect you. 

Let’s search together for someone in our lives that we blindly trust and that is a credible source of information to us, yet he is so close to our mind and heart. Will you believe anything that person tells you? The answer varies, it depends on the depth of your subconscious mind and the way you see things. Your subconscious mind might believe the idea he was talking about, but you will need your consciousness  for inception to generate. How is that possible?  Inception is created when the idea is implanted in your subconscious mind, that when you wake up it becomes your reality, your consciousness to live with this reality and to act upon it.

In the movie Inception the idea is incepted in a dream, which is the subconscious mind, therefore when you wake up you will think but nothing but the idea incepted. Can this be inverted?  Well sometimes thinking too much of something make u dream of it and then the process happens starting from your real life ending in your dreams, to some people dream is reality. Meaning that they think too much of something, maybe something they fear, but they wont act upon it or believe it, but dreaming it makes it real for them. The dreams sometimes make the idea realistic for the people.  For example you were thinking about death, probably due to something you heard or saw, you keep thinking of that idea so deeply, accordingly you start dreaming of death. Now death is your reality you’re possessed by the idea of dying, that every time you cross the streets you feel that your life will end. The question is where did the idea of death come from? Did it come from a person you talked to, a close person that passed away or maybe a movie, or even a book? That is where the next idea takes place, inception in media!

 
Media inception is so typical and it possibly happen everyday even every second, but how and who is responsible for that inception. During my studies in media I was introduced to a term which is subliminal messages. Subliminal messages are hidden messages inserted in the media that are not supposed to be seen. Subliminal messaging therefore refers to the act of sending messages directly to the subconscious mind. Taking a deeper look, subliminal messages is implemented in the media by the media or the government to deliver a certain message or even sell a certain product to the subconscious mind of their audience. Therefore the audience is subliminally brainwashed. That is exactly what happens in inception; and idea takes place, it has to refer to the Inceptee (audience in the media scenario), using a subliminal channel (TV, Book, Song, Advertising), and voila you have been incepted without your knowledge!

The question is does the government or the media know that they are actually using the Inceptive method, well sadly they do. How will they control people without following the inceptive method, how will they shape society, demolish identities and destruct cultures? This is their only way to do so, and sadly people are victims of this manipulative process.  Let me introduce another theory which is the Agenda setting theory. The agenda-setting theory is the theory that the mass-news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. As mentioned you have a big hand in causing inception by giving your inceptors clues to your personality and thoughts, by deciding what and what not to do. It’s the same in media, according to the agenda setting theory. You let the media tell you what to watch; you set your agenda respectively. Yet you still don’t know you are being possessed and sometimes owned.

Concluding, inception doesn’t have to be evil, the idea itself might be something for the good of the society, or even for your own good. You just have to be careful of who knows the keys to your personality and mind, and why and how will they use them. 

By the way, the movie was great; it was one of the best movies I have ever seen! Great job Nolan, wonderful choice De Caprio.

Goodbye world, till next time





Sunday, November 21, 2010

بهيه

شفت رمشك يا بهية قلت أه 
لمحت خصرك علميه قلت الله
لا ألف نظرة من ميت صبية راح تشفي عليلي
ده كفية بس أشوف الضحكه   وإنتي بيتمييلي


و أه و أه على ده زمن ،مالى قلوبنا بي أشد ألم
ألم الخسارة القوية ، خسرتك يا أحلى صبية


يامو العيون السود، يالي رحتك مسك و عود
ارتوىت أنا من ضحكتك، و دبحتي قلبي من غربتك


يا خسرتك يا احلي صبية!


يا شافيف تستاهل ميت اه و اه
يا اخدود احلي من القمر في سماه


و ارجع و اقول يا خسرتك يا بهيه
يالي جمالك يفتن احلي صبيه

Sunday, August 8, 2010

Bits & Pieces

So, I know it has been so long since my last post, it is just that I didn't feel like writing, although  I had so much in mind. I don't know what should I call the state I was in but it was close to a coma! Let's cut it short I am writing this post to talk about many things but what really triggered me to write again is something that have been bothering me in the past 5 days. A series of unwanted dreams or as may I call it a series of unwanted NIGHTMARES. For the 5th day on the row I am having a dream that is killing me, it is almost the same dream but with slight changes from one to another or even sometimes different but having the same meaning!

LONELINESS that is the core idea of my dreams, the fact that I am always alone and that I always have a problem of fitting in, and the fact that I am betrayed and left alone from people that I think they are close to my heart. The feeling of loneliness and worrying doesn't want to leave me alone I a m full of fear and this fear doesn't want to leave me alone. I need to feel safe so I can sleep, but I don't know what can possibly make me feel safe, while every thing around me gives me a feeling of fear and worry. Well Hope it stops soon and I do hope I can find the way back to my pillow again, cause I really miss it.

Another thing that is on my mind heavily these days is the fact that I miss my pen, or my Keyboard :), I just miss writing, Yesterday I was looking at my old poetry and my old articles and I asked myself " Why they hell did I stop writing?"  Writing was who I am and now I stopped knowing who I am, I lost my identity and I lost my soul.

Imagine yourself at a restaurant and you order your favorite mushroom steak, with vegetables and rice on the side *Yummy*, but when the order comes, you are shocked it is still a steak but not your favorite steak, the mushrooms are missing and your favorite garnishes are not there, you think and then say to yourself this is not a complete meal! This exactly how I am feeling; a plate of mushroom steak without mushrooms nor garnishes. I just need lots of things to complete me, these things are within me but maybe I am to scared to let them out or maybe they don't have a chance to get out or maybe I am even too lazy to get them out!

I just want my life to be complete and me writing again is one of the things that will sure add up to my life, I miss my critical eye that triggers me into writing even if I will write lame poetry or meaningless short stories, I know I have the talent and I know I have the passion but maybe I lost the enthusiasm. For me to be able to write again anod retain back my critical eye I have to start reading again like I used to, I have to widen my horizon, I have to be me again, Cause all the good things that makes me the best mushroom steak dish are gone they no longer exist and that is killing me.

A thing that I need to do, is starting listening to more music and new music that will certainly get me back on track again, and I desperately need a camera I need to take photos and learn photography all over again, I want to start seeing life in camera lens again. I need to get busy and most of all I need to have a freakin social life! I need to feel the fun of hanging out with friends at shopping malls going through cloths, I need to have lunch with a dear friend and start talking and laughing till our mouths get dry. I need to have someone I can go out with when I am feeling lonely and bored, and most of all I need someone to talk to!

Well that is it for now!

Saturday, June 12, 2010

Untitled!

The cure for boredom is curiosity, There is no cure for curiosity
~Dorothy Parker




Like a child I might be curios and like a lion I might be nervous but most of all I am like a person who seeks perfectionism, I am a woman who likes every thing to be perfect look perfect, although I might not be a perfect women and I dont look perfect, but every thing I do has to be perfect. I have perfect timings, perfect plans, perfect work, perfect projects and most of all a perfect man at least he is perfect for me!

I love surprises and I love being unorgnized and crazy, but still I love plans, I love to make things ready, I love to know what the next step is going to be, or how it is going to happen. My personality have a lot of contradictions and  a lot of question marks. I am sane and yet insane, I am ordinary and yet original, I am organized and yet chaotic, I am lazy and yet very active, I am pessimistic and yet optimistic, I am aggressive and yet tender and most of all I am dependent and yet very very very very independent!


I don't see a problem of being crazy at times but when work starts you get your mind together and start being sane. I don't see a problem of being an ordinary person who does ordinary things but when its time to shine the original creative part of you strikes out. I don't see a problem of being a messy person in your room and papers and yet you manage to have an organized chaos, and when work time comes you tend to be very picky, precise and organized with your work and how it is presented. I don't see a problem of being lazy and out of mood and when its time to have fun and work you turn to this active energetic person that can not and will not be stoppable. I don't see a problem with being an optimistic person who has an pessimistic moments that makes you throw the towel and turn your back on life. I don't see a problem of being an independent strong woman who orders people and stand out in the crowd, and when she comes home and through her self in the arms of her man, she turns to this very weak, dependent woman, that needs to be loved and needs a hug that will make all the pain and hard work throughout her day vanish.

So this is basically my life and this is basically who I am and again who I am is who I want to be and I am so damn proud of who I have become.

N.B: I am Gemini